Dynamic Pricing Solutions for the Gaming Industry
25 September 2018
The Internet has had a massive impact on sports betting. Today the majority of all online sports books offer live in-play betting, allowing customers to bet on live games, as they happen, from the comfort of their own home or from their phone whilst they are at the event. The challenge for operators is, how to make this offering responsive enough, scalable and cost effective.
Using machine learning, DataSparQ can take live data feeds from multiple sources, make accurate calculations and provide odds for custom bets within seconds. We deliver dynamic pricing solutions to gaming operators for live and non-live sports events, that have a massive impact on sports books and the end user experience.
DataSparQ’s dynamic pricing solutions can transform a gaming operation from a resource heavy, manual process to a precision, automated, real-time, responsive machine. Not only are the calculations accurate and reliable, but it negates the need to employ an army of traders. Cost benefits aside, operators will also enjoy increased engagement and activity from customers who enjoy the excitement of live in-play betting.
Explore more of DataSparQ’s use cases for the gaming industry:
We’d love to speak to you more about your challenges and how our data science solutions for the gaming industry can help. Get in touch.